Sky and Telescope magazine backs Uwingu’s Mars Crater naming project: Name a Mars Crater with Uwingu – SkyandTelescope.com.
It’s for a cause. Also unlike the name-a-star scams, Uwingu’s name-a-crater scheme isn’t purely for profit. Half the proceeds go to the Uwingu Fund, which promises to support space education and research. The other half goes to running the company, which has no paid staff and a few paid contractors, such as for website development.
So far, the Uwingu Fund has funded eight starter grants of at least $1,000 each, including grants to the Astronomers Without Borders, the International Dark Sky Association, and the Galileo Teacher Training Program. (The fund also supported SETI’s Allen Telescope Array as part of the Indiegogo campaign.)